Creating an image that is believable while making everything and everyone look better than reality is always the primary goal of "lifestyle" advertising photography. Take a look at that steak. It's like something out of the Flintstones and the chef seared it to perfection. These kind of pictures don't "just happen". Wardrobe, models, makeup, camera angle, composition, lighting and even the sense of the the conversation must be directed... by me.Yeah, I guess I can be a control freak but that's what allows me to supply my clients with photographs that tell their story.
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